UNICUS

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ABOUT UNICUS

UNICUS (formerly Fangzai Brick Studio) is affiliated with Shenzhen Qianzhi Technology Co., Ltd. The brand name is derived from a Latin root, corresponding to the English word “Unique”, meaning “unique”.

Founded in 2020, the company relies on its self-developed AI brick generation model and self-built flexible production factory to significantly enhance the design and delivery efficiency of personalized brick products. It transforms the traditional “high-cost, labor-intensive” private customization into a more scalable and accessible mass consumer experience, and pioneers and promotes the rapid development of the “custom brick” sub-category in the domestic market. UNICUS products rank among the top three sellers on mainstream e-commerce and content platforms.

Currently, the brand boasts over 1.35 million global users, a self-built factory spanning over 5,500 ㎡ and automated production lines, and has secured more than 50 domestic and international patents. UNICUS is actively introducing more diverse manufacturing processes, more immersive interactions, and more engaging IP images, presenting users with richer and more vivid characters and scenes, and continuously advancing the concept of “AI-driven customization for everything”.

MILESTONES

  • 2020

    2020

    Established the brand “Fangzai Brick Studio”
    (predecessor of UNICUS).

  • 2025

    2025

    With a global cumulative user base exceeding 1.35 million, the brand name has been updated to the more globally oriented “UNICUS”, forming three major product lines: Snap U, Mini U, and Paw U, continuously focusing on the field of personalized customization.

  • 2021

    2021

    Created the first-generation square-faced block figures and secured over ten million RMB in an angel round of financing.

  • 2024

    2024

    The third generation of Dudu Face building block dolls has been launched, with sales surging both domestically and internationally. It has been awarded the “Tmall Home Furnishing New Rising Merchant of the Year 2024” and the “Tmall New Trending Product of the Year 2024”.

  • 2022

    2022

    The product has been validated in the market, with orders exceeding 10,000;
    Self-built flexible manufacturing factories and developed automated production lines address the industry pain points of traditional customization, which are high cost, low efficiency, and low production capacity.

  • 2023

    2023

    The second generation of round-faced building block dolls has been launched, with annual sales increasing by over ten times. It has won multiple honors such as “Tmall Dark Horse Product of 2023”.

  • 2020

    Established the brand “Fangzai Brick Studio”
    (predecessor of UNICUS).

  • 2021

    Created the first-generation square-faced block figures and secured over ten million RMB in an angel round of financing.

  • 2022

    The product has been validated in the market, with orders exceeding 10,000;
    Self-built flexible manufacturing factories and developed automated production lines address the industry pain points of traditional customization, which are high cost, low efficiency, and low production capacity.

  • 2023

    The second generation of round-faced building block dolls has been launched, with annual sales increasing by over ten times. It has won multiple honors such as “Tmall Dark Horse Product of 2023”.

  • 2024

    The third generation of Dudu Face building block dolls has been launched, with sales surging both domestically and internationally. It has been awarded the “Tmall Home Furnishing New Rising Merchant of the Year 2024” and the “Tmall New Trending Product of the Year 2024”.

  • 2025

    With a global cumulative user base exceeding 1.35 million, the brand name has been updated to the more globally oriented “UNICUS”, forming three major product lines: Snap U, Mini U, and Paw U, continuously focusing on the field of personalized customization.

CULTURE

  • Brand Value

    Technology for all, using AI to achieve “scalable altruism,” making customization accessible to everyone

  • Brand Philosophy

    Making personalized consumption accessible to all

  • Brand Vision

    To become synonymous with personalized consumption by 2035

TECH INNOVATION

  • Software Innovation
    Software Innovation

    Pioneering “AI Direct Generation of Manufacturing Solutions” Technology

    UNICUS pioneered the LEGO Maker large model (accepted by SIGGRAPH Asia 2025 Technical Papers, a world-class computer graphics conference), the first large model to use autoregressive networks for generating general LEGO brick models.

    The model supports thousands of brick types, generating structurally stable LEGO brick models from images and text, enabling scalable customization of personalized products.

  • Hardware Innovation
    Hardware Innovation

    Building the First Flexible Brick Production Factory

    The factory covers over 5,500 ㎡, We have developed a comprehensive AI design and flexible manufacturing system that automates the entire process from order placement to product delivery.

    Achieving a daily production capacity of 6,000 personalized products, with delivery times shortened to as fast as 18 hours from order, nearly 10 times faster than traditional customization.

TECH ACHIEVEMENTS

+Global Patents

Covering key technologies in AI design, brick models, and automation equipment

Global Patents

+Papers Published

Over 10 papers published in top academic conferences and journals in computer graphics, computer vision, and robotics (SIGGRAPH, ICRA, etc.)

Learn More
Academic Conferences and Journals

+Proprietary Works

Covering core areas including software development and product design

OUR TEAM

UNICUS's founding team consists of scientists and engineers in computer science and robotics, along with artists and product designers with mature creative systems. Core members come from Tsinghua University, Hong Kong University of Science and Technology, Chinese University of Hong Kong, and other institutions, while also bringing together seasoned professionals from the luxury, beauty, internet, and trend entertainment industries, combining cutting-edge technical capabilities with consumer product aesthetics and commercial experience.

Focusing on generative design and flexible manufacturing, we have published dozens of papers in top international academic conferences and journals, covering key directions such as physical simulation, integer optimization, autoregressive networks and diffusion models, and robot path planning. We have accumulated over fifty patent achievements domestically and internationally, providing a solid technical and engineering foundation for scalable product implementation.

We maintain high-frequency communication with users, with the team regularly communicating with users weekly, continuously listening to real needs and usage feedback to drive product iteration and enhance experience. If you have any suggestions or ideas about our products, please feel free to email us at hear@maic.fun.